I was really surprised that CA is so attached to the price. They would rather postpone the DLC and add more content to it than make it cheaper? They could have reduced the not yet announced price for ToD. Then add more content to SoC and leave it as the black sheep of the family.
But they want so much to charge 25€ for the DLC that they delay it (which costs them money) and add more content to this DLC(which costs them money) AND add content to an already sold DLC afterward (which costs them money) only to justify 25 € (or $) for Thrones of Decay and all coming Lord Packs?
What do you think the number 25 is all about (or 20 if you pay in £)?
Nothing wrong with that. If they want to make £20 DLCs that is fine. It might price a few people out but that is their retail strategy.
Delivering a product that matches that price (in quality and content) is essential for me to buy it though. I know Fingolfin was apparently happy to buy 16,000 copies of SoC at that price point but unfortunately I felt that the content and quality failed to justify this price and did not buy one. If I felt that the price was justified on SoC I almost certainly would have coughed up.
Considering how much I love the game & the Warhammer fantasy universe, and considering that this game is essentially intended as a grand archive of the world that was, if it's a choice between the same content but reduced price, or same price & increased content, I'll pick the latter option every time.
The majority of people I saw complaining about the issue weren't so caught up about the price, it was the price to value dilemma, and the value was really found to be lacking by most (myself included)
In that ill-fated statement a while back they said the price-point was the "business reality" of continuing support. Now you could cynically take the stance that this was just a ploy to cover the upcoming cancellation of Hyenas (and there'd be some merit to that stance) however they have allocated budgets directly from Sega for each different project, so it's not a case of "robbing peter to pay paul" as the saying goes. They clearly concluded that with the game's remaining lifetime they needed to increase the cost to make it profitable.
We now have a situation, and one that I'm quite excited to see manifest, where each DLC could be sufficiently chunky to complete the factions that are featured (with notable exceptions like Cathay that would require multiple DLC's) as realistically so many of the WH1 & 2 factions are -very- close to having everything they need from 8th edition & other sources translated across to the game. For that reason, I'm very glad the controversy & massive community pushback occurred, because it strengthened the hand of the WH3 dev team and focussed minds on WH3 being their primary cash-generator. This DLC boost & increase in size of ToD is a very welcome change.
Ultimately, with all of that in mind, the current price point doesn't bother me at all. Warhammer fans are not opposed to forking out cash for the hobby - in very large amounts - but thankfully the community hasn't been pushovers either, and we should all stand to benefit as a result.
Personal guess is that the profit margin on DLC is quite obscene at current price compared to full price games the effort is ridiculously low. They are just trying to find the right mix of content to make minimal effort required to sell to most people at that price point currently. Their analysis was probably that they had under estimated the amount of content needed for the price and that it needs to be increased slightly to catch a similiar crowd to wh2 lord packs and hence make 2.5 times the money. If anything I'd say they are probably doing the prepwork for a Dogs of War race pack around 2025 that will cost 35-45 euro.
In part they are right since the price doesn't bother me in the least I just expect a bit more content and fixes for that price.
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Yeah, I REALLY don't understand why they're so fixated on $25. There was nothing wrong with SoC that being $15 wouldn't have fixed, but they'd rather do a ton of extra work and hold up future production instead of just fixing the real problem.
And it's not even like "Well, we can't change the price now. People already bought it." because they JUST announced they were lowering the price of Pharoah and giving automatic partial refunds to everyone that bought it at the old price. If they can do that, then they have all the tools they need to immediately solve the problem.
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Personally I don't think CA can offer content for £20 that will get me to spend the money. Chaos Dwarfs didn't seem worth the price to me, and the community generally agreed saying it was expensive but good. SoC would need a lot to get to Chorf level content, and even then it's a no from me.
I'm hoping long term the £20 price point model flops and they revert back to the much more popular WH2 model.
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Because most people never had a problem with the price itself, but the content to price ratio, we are more than willing to pay for a 25€ DLC if It has 25€ worth of content in it.
By contrast Pharaoh was a good SAGA game marketed and sold as a full fleshed main game, it wasn't a matter of adding more to Pharaoh, but that it simply wasn't what CA was trying to make us believe it was.
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Personal guess is that the profit margin on DLC is quite obscene at current price compared to full price games the effort is ridiculously low. They are just trying to find the right mix of content to make minimal effort required to sell to most people at that price point currently. Their analysis was probably that they had under estimated the amount of content needed for the price and that it needs to be increased slightly to catch a similiar crowd to wh2 lord packs and hence make 2.5 times the money. If anything I'd say they are probably doing the prepwork for a Dogs of War race pack around 2025 that will cost 35-45 euro.
In part they are right since the price doesn't bother me in the least I just expect a bit more content and fixes for that price.
The £20/$25 was explained as essentially future-proofing. A price point that could see out the remainder of the game. After this most recent controversy & their response, I don't see them increasing the price to 35-45, as they know it'll just set off a new round of nuclear explosions in the community.
The $25 pricing still seems too high to me, and even though CA has announced that they're going to add some new content to SoC (even if it's double the original content), I still don't think the amount of content will justify that kind of pricing. Unless the quantity and quality of DLC content can reach at least 60% of 《Cyberpunk 2077: Phantom Liberty》's level.)
Obviously, CA's current technology and production capacity, WH3's outdated codebase, and old game engine can't support such DLC, and WH3 's player base isn't big enough to spread the cost of a dlc of this magnitude.
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The $25 pricing still seems too high to me, and even though CA has announced that they're going to add some new content to SoC (even if it's double the original content), I still don't think the amount of content will justify that kind of pricing. Unless the quantity and quality of DLC content can reach at least 60% of 《Cyberpunk 2077: Phantom Liberty》's level.)
Obviously, CA's current technology and production capacity, WH3's outdated codebase, and old game engine can't support such DLC, and WH3 's player base isn't big enough to spread the cost of a dlc of this magnitude.
That seems like an impossible benchmark to achieve - and is not comparing like for like.
Value is subjective, but that's why sales exist. Steam is where the cost is highest, but is also where CA has the biggest cut taken from it. It's no surprise the price is cheaper at other approved retailers, like Fanatical etc, as it is less financially punitive to CA.
I'm personally fine with spending £20 every 4 months on DLC packs, if they are chunky/meaty additions to the game.
I didn't buy SoC, as I considered the price/value was not satisfactory, and wanted to wait for a sales. First time I've done that for Warhammer, I usually get the DLC immediately, even if I don't play it much, but I have all my mods to update. Look at the number of sessions played...
This time I was ready to wait before updating Kislev and Cathay, and focus on adding the High Elves... but since someone gifted me the DLC as support for modding effort, I updated these two races sooner.
It's not a question of price, I could easily afford it if I wish, but a question of fair price vs content. But when I got the gift, then I had a kind of moral obligation toward the guy who supported the mod to update it.
I didn't buy SoC, as I considered the price/value was not satisfactory, and wanted to wait for a sales. First time I've done that for Warhammer, I usually get the DLC immediately, even if I don't play it much, but I have all my mods to update. Look at the number of sessions played...
This time I was ready to wait before updating Kislev and Cathay, and focus on adding the High Elves... but since someone gifted me the DLC as support for modding effort, I updated these two races sooner.
It's not a question of price, I could easily afford it if I wish, but a question of fair price vs content. But when I got the gift, then I had a kind of moral obligation toward the guy who supported the mod to update it.
Well said. I honestly think there was an element of CA looking at GW's pricing model & how Warhammer fans are content to throw money at that, and the execs were steered in that direction as a result. Warhammer fans don't have any issue throwing significant money at the hobby, so long as they think it's worth it.
Personal guess is that the profit margin on DLC is quite obscene at current price compared to full price games the effort is ridiculously low. They are just trying to find the right mix of content to make minimal effort required to sell to most people at that price point currently. Their analysis was probably that they had under estimated the amount of content needed for the price and that it needs to be increased slightly to catch a similiar crowd to wh2 lord packs and hence make 2.5 times the money. If anything I'd say they are probably doing the prepwork for a Dogs of War race pack around 2025 that will cost 35-45 euro.
In part they are right since the price doesn't bother me in the least I just expect a bit more content and fixes for that price.
The £20/$25 was explained as essentially future-proofing. A price point that could see out the remainder of the game. After this most recent controversy & their response, I don't see them increasing the price to 35-45, as they know it'll just set off a new round of nuclear explosions in the community.
How cute expecting a race pack which probably takes about twice the work of a lord pack to have the same price :) The next one will be more expensive than Chaos Dwarfs where for sure.
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Personal guess is that the profit margin on DLC is quite obscene at current price compared to full price games the effort is ridiculously low. They are just trying to find the right mix of content to make minimal effort required to sell to most people at that price point currently. Their analysis was probably that they had under estimated the amount of content needed for the price and that it needs to be increased slightly to catch a similiar crowd to wh2 lord packs and hence make 2.5 times the money. If anything I'd say they are probably doing the prepwork for a Dogs of War race pack around 2025 that will cost 35-45 euro.
In part they are right since the price doesn't bother me in the least I just expect a bit more content and fixes for that price.
The £20/$25 was explained as essentially future-proofing. A price point that could see out the remainder of the game. After this most recent controversy & their response, I don't see them increasing the price to 35-45, as they know it'll just set off a new round of nuclear explosions in the community.
How cute expecting a race pack which probably takes about twice the work of a lord pack to have the same price :) The next one will be more expensive than Chaos Dwarfs where for sure.
My advice would be not to froth with rage at a hypothetical that may never come to pass. In the event it does, you'll find me similarly aggrieved, but it's a poor excuse for cynicism at this early stage.
If they increase the content (as they're planning to do) by a significant amount - granted we don't know the full extent yet - then you're looking at 3 separate races with 3 separate mechanics and a large amount of units. It may not stack up to the full extent of a race pack, but let's not pretend that in that context the race pack is somehow more complex/expansive, because it wouldn't be.
To me it's entirely a price point issue. I would never buy a DLC at full price for 25€/$. 10-15€/$ at full price sure. 20€/$ for a full race or major DLC but preferably then discounted.
ah 25€/$ i would never consider it unless it's at least 30% off.
I've gotten all WH2 DLC's at launch for full price or 10% of so far (including CD to be honest, but that was borderline even for a full race pack). But for the SoC and the ToD and coming once I really feel I need to wait for the first major sale with 25-30% off to even consider them.
Regardless of how much content CA manages to stuff in them really.
To me it's entirely a price point issue. I would never buy a DLC at full price for 25€/$. 10-15€/$ at full price sure. 20€/$ for a full race or major DLC but preferably then discounted.
ah 25€/$ i would never consider it unless it's at least 30% off.
I've gotten all WH2 DLC's at launch for full price or 10% of so far (including CD to be honest, but that was borderline even for a full race pack). But for the SoC and the ToD and coming once I really feel I need to wait for the first major sale with 25-30% off to even consider them.
Regardless of how much content CA manages to stuff in them really.
Which is perfectly legitimate, and no doubt a reason CA has factored in the new price point, because they know there's a significant chunk of people that will wait for sales. Sales on £20/$25 DLC's is going to net them far more in the long-run than if they'd just reduced the price. I can see why they're doing it.
I never minded big expensive expansions to the game
I mind a huge increase in price without increasing the amount of content tho
Next year when i get my new pc i wont bat an eye spending big on a load of DLC for the game
That said i wont be price gouged, if they don't provide a big chunk of more content to the Nurgle DLC compared to the last one at the same price point im just done buying DLC's for the game(unless it's a new race, i feel like Dawi Zharr were good value for money)
I was really surprised that CA is so attached to the price. They would rather postpone the DLC and add more content to it than make it cheaper? They could have reduced the not yet announced price for ToD. Then add more content to SoC and leave it as the black sheep of the family.
But they want so much to charge 25€ for the DLC that they delay it (which costs them money) and add more content to this DLC(which costs them money) AND add content to an already sold DLC afterward (which costs them money) only to justify 25 € (or $) for Thrones of Decay and all coming Lord Packs?
What do you think the number 25 is all about (or 20 if you pay in £)?
I didn't buy SoC because it's a matter of principle for me. I will boy it when it's 50% off and they add more content. If ToD has the amount and quality of content to justify the price I'll buy it gladly. CA needs to understand that people want good content. If they deliver, people will give them money.
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