We have to remember that they are communicating this to a wider non-British mass audience. Would September or October make sense as Summer in that sense?

In this case? Late July or early August.

DLC will drop 22 September.

Late August would be the safest bet. Keep in mind that, from what they've shown us so far, only Slanesh looks polished, so it's most likely that things got pushed back from a July to an August release for CA to get some time to iron out the details. 

I've never heard anyone refer to Summer in September as it seems to go very cold in this period. Just go with late August and anything earlier is a bonus.

To someone from the UK it's self evident that August is Summer, but September isn't. 

Therefore it'll release on the last week of August.

And while we're here, can we also drop the notion that we all get a month off for Christmas, which gets touted every year on the forum. 

Middle of summer. So August or September. 

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KhaineIncarnate#6730 wrote:

Middle of summer. So August or September.

Okay, if August/September is middle of summer to you, when does it end? November?

Feels like we all had this exact same conversation circa SoC

GBone#4408 wrote:

To someone from the UK it's self evident that August is Summer, but September isn't. 

Therefore it'll release on the last week of August.

And while we're here, can we also drop the notion that we all get a month off for Christmas, which gets touted every year on the forum. 

all of this. 

Not sure what is even the point of a thread like this, if CA wants to release the DLC in early September and still say it's releasing in summer they can do that.

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Passthechips#4366 wrote:

Feels like we all had this exact same conversation circa SoC

We had. "Unfortunately" SoC was released end of August so we didn’t find out if CA counts September as summer. 

Their marketing department is legally registered in the Diego Garcia islands in the southern hemisphere, so they actually mean the months of December, January and February. The Warhammer III content that is going to be revealed in the anniversary event is actually the release trailer for Tides of Torment.

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Sheikh_Nimr#9382 wrote:

Their marketing department is legally registered in the Diego Garcia islands in the southern hemisphere, so they actually mean the months of December, January and February. The Warhammer III content that is going to be revealed in the anniversary event is actually the release trailer for Tides of Torment.

True story. Knew it.

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KhaineIncarnate#6730 wrote:

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Sheikh_Nimr#9382 wrote:

Their marketing department is legally registered in the Diego Garcia islands in the southern hemisphere, so they actually mean the months of December, January and February. The Warhammer III content that is going to be revealed in the anniversary event is actually the release trailer for Tides of Torment.

True story. Knew it.

Yeah, many believe it's still registered in Saint Helena, but that was just a publicity stunt in the anticipation of Napoleon's release.

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Sheikh_Nimr#9382 wrote:

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KhaineIncarnate#6730 wrote:

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Sheikh_Nimr#9382 wrote:

Their marketing department is legally registered in the Diego Garcia islands in the southern hemisphere, so they actually mean the months of December, January and February. The Warhammer III content that is going to be revealed in the anniversary event is actually the release trailer for Tides of Torment.

True story. Knew it.

Yeah, many believe it's still registered in Saint Helena, but that was just a publicity stunt in the anticipation of Napoleon's release.

They only believe it, because CA tried too hard and it worked. 

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Loreguy#1056 wrote:

DLC will drop 22 September.

This.